Your Identity Online
Many sites ask you these three seemingly innocent questions:
- Date of Birth?
- Gender?
- Zip Code? (or perhaps Postal Code)
The reason is simple. According to a Carnegie-Mellon study, with the above information your identity can be discerned with an 87% accuracy. To put it another way, once a site has the information above, they know exactly who you are…and even if they don’t, they can always sell the information to a 3rd party who will.
